Concepting is the development of visual solutions for the future website, which is based on:

• Moodboard
• Primary mind map
• Client’s brand platform (if it is available)
• External communication (social networks, if they are available)
• Identity (if it is available)
• Creative idea that was laid down (if it is available)

Usually, we create two concept options. As a basis, we most often choose the main page or the section that is most important for the client in terms of functionality. In concepting, we try not to bother too much with grids, auto layouts, and components (but we still monitor the cleanliness of the layout for ourselves). The main goal is to create a wow effect for the client and form a vivid first impression.