A moodboard is created after signing the contract and debriefing with the client. Our goal is to set visual boundaries, simplify the understanding of the client’s stylistic preferences, and understand how the client sees his or herproduct.

A moodboard can include not only interfaces but also posters, photographs, album covers, and any other visual materials that convey the mood. We need to identify the attributes of the brand and reflect them through visual communication on the website.

Ideally, the moodboard is a presentation with a description of ideas and a focus on each selection. It can be created in Figma or Google Slides.

• Font (grotesque, antiqua)
• Color scheme (dark, light, bright, calm, acid shades)

• Graphic techniques (3D, linear objects, abstraction, illustration, photography, gradient)
• Style (retro, minimalism, high-on-the-hog vibe, futurism, etc.)
• Animation (references to animation of objects, text, etc.)

• Idea name

• Reasoned description (An argument like «We should use abstract graphics because it’s beautiful» is not enough. It is necessary to explain how exactly this or that technique will solve the client’s problem. For example: «Abstract graphics will not distract attention from the product, but it will create a unique mood and convey the sophisticated character of the brand.»)

• Selection of images/animations